The people behind Oback Barama have hired themselves some darn smart writers. The slogan they've created for their candidate is one heckuva powerful mantra. Talk about three loaded words.
YES -- Now there's a positive message if ever there was one. No more 'no' to anything as a rallying cry. He's giving the people the opportunity to say 'yes.'
WE -- What word better unifies the people? There's no second-person 'you' in his slogan; this is all about working together.
CAN -- The choice of verb is the simplest of the many words that mean enablement, that signify potential.
Three little words, eight little letters... I expect we're going to be hearing this slogan a lot: Yes, we can.
If you close your eyes and listen to him saying it, you might even think for a minute that you're hearing Martin Luther King. Do you suppose that could be something the handlers have been working on too?