Pollyanna-ish, I suppose, but I say yes, it will.
If I didn't believe that, I wouldn't recycle paper and plastic and glass. I also wouldn't remember to not run the water while I brush my teeth.
What other small things do I do? I make a point of picking up a piece of litter off the ground every day. Not huge bags of it, just one. And I don't always flush the toilet (unless there's a good reason to).
I like to believe all these small things add up. Hey, if everybody did them...
What I'd really like to think about though is instead of just observing Earth Hour, what would happen if on Earth Day we'd try going for a full 24 hours without using power? Now that could be a message even Steve Harper might notice.
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